HOW TO CLOSE THE BIG DEAL
We place so much emphasis on the BIG Close, the BIG Deal, the BIG Client as if that one BIG opportunity can change everything. Sometimes it can. However, what we neglect is far more important to long-term success than the occasional BIG close. We all want the home run, but it’s the base hits in life that give us consistent victories. To put it in perspective, it’s safe to say that Michael Jordan is the greatest basketball ...